Social Media Specialist
Responsibilities
- Deliver on the global social media strategy and execute on Digital owned social media channel.
- Establish a global editorial content calendar, collaborating with internal stakeholders to develop content that nurtures all stages of the enterprise B2B buying cycle.
- Create and drive campaign strategies to increase social engagement and sentiment with a global audience of business decision makers and influencers.
- Develop community engagement plans focused on turning prospects into customers and customers into advocates.
- Manage the conversation and test/optimise campaign performance. Develop campaign wrap reports in partnership with the Data and Analytic team.
- Scope an Influencers program for the divisions executive team
- Lead social listening, sharing insights/sentiment, and advocating for to the broader organisation
- Work cross-functionally across broader cross functional teams (e.g., Marketing, PR, Technical Marketing) to execute campaigns and programs, driving excitement for key product/service launches, and thought leadership
- Set, track and report on performance metrics
Qualifications
- 5 years of experience managing social media brand channels and working cross-functionally with internal teams and stakeholders.
- 2 years of experience in managing social media campaigns, budget management, designing tracking, and measurement.
- Experience working with social platforms (mainly YouTube, LinkedIn).
- Experience with analytic tools, and social media advocacy solutions.
- Experience working with enterprise B2B brands.
- Experience working with external creative agencies on social media content/campaigns.
- Experience successfully implementing social media strategies.
