Social Media Specialis

Location:
Crawley
Job Type:
Permanent
Industry:
Engineering
Job reference:
010_1653489477
Posted:
about 1 month ago

Social Media Specialist

Responsibilities

  • Deliver on the global social media strategy and execute on Digital owned social media channel.
  • Establish a global editorial content calendar, collaborating with internal stakeholders to develop content that nurtures all stages of the enterprise B2B buying cycle.
  • Create and drive campaign strategies to increase social engagement and sentiment with a global audience of business decision makers and influencers.
  • Develop community engagement plans focused on turning prospects into customers and customers into advocates.
  • Manage the conversation and test/optimise campaign performance. Develop campaign wrap reports in partnership with the Data and Analytic team.
  • Scope an Influencers program for the divisions executive team
  • Lead social listening, sharing insights/sentiment, and advocating for to the broader organisation
  • Work cross-functionally across broader cross functional teams (e.g., Marketing, PR, Technical Marketing) to execute campaigns and programs, driving excitement for key product/service launches, and thought leadership
  • Set, track and report on performance metrics

Qualifications

  • 5 years of experience managing social media brand channels and working cross-functionally with internal teams and stakeholders.
  • 2 years of experience in managing social media campaigns, budget management, designing tracking, and measurement.
  • Experience working with social platforms (mainly YouTube, LinkedIn).
  • Experience with analytic tools, and social media advocacy solutions.
  • Experience working with enterprise B2B brands.
  • Experience working with external creative agencies on social media content/campaigns.
  • Experience successfully implementing social media strategies.

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