Senior Marketing Specialist

Location:
London
Job Type:
Contract
Industry:
Digital Workspace
Job reference:
BBBH158920_1659628225
Posted:
9 days ago

Senior Marketing Specialist
£300 Per Day (Umbrella)
London
6 Month Contract
Inside IR35

Responsibilities:

Campaign Management

  • Support the management of pan Integrated Marketing tactic approach for global campaigns and core programs, to ensure Omnichannel delivery for Enterprise
  • End-2-end management, execution and optimisation of core BAU campaigns and initiatives across Enterprise.
  • Alignment of broader BAU activity to the Integrated Marketing tactic plans including but not limited to Digital Marketing.
  • Deliver global tactics of the GTM Marketing plan for Enterprise.
  • Alignment and amplification of global campaigns through the Regional Marketing teams via localised activity.
  • Risk focused, ensuring all campaigns comply with legal and regulatory requirements.

Stakeholder Management

  • Work with the Integrated Campaigns lead, Strategy and Regional teams as part of the planning process to ensure alignment
  • Partner with Content Studio to ensure alignment of content strategy with Integrated Marketing tactic approach to develop creative treatment and messaging.
  • Partner with the Marketing Automation, Media and Social media teams in the delivery of multi-channel global campaigns.
  • Work with internal stakeholders to prioritise new change initiatives and execute through to delivery.
  • Examine, interpret and report results to stakeholders in marketing leadership.
  • Manages processes to prepare for periodic business performance reviews.
  • Ensure accuracy of data and deliverables with comprehensive policies and processes.

Requirements:

Campaign Management

  • Knowledgeable marketeer with knowledge of executing and optimizing integrated omnichannel marketing campaigns and programs with a demonstrable impact on revenue.
  • 4+ years' experience in Marketing planning and execution. Preferably from a global financial company.
  • Driven by brilliant execution and proven track record of implementing best in class marketing.
  • Data driven and customer-first approach to campaign development.

Soft Skills

  • Ability to partner and influence stakeholders from all levels across the business.
  • Curious, ambitious, creative and able to manage multiple tasks simultaneously.
  • Can work independently and as part of a wider team.

Technical Skills

  • Tech and data savvy: knowledge of CRM tools and digital channels.
  • Experience working with marketing automation tools (ideally Eloqua, Hive 9 and Salesforce) to execute, measure and optimise integrated demand generation campaigns.
  • Analytical mindset demonstrating successful marketing results and experience of measuring marketing attribution.

Industry knowledge

  • Requires business acumen and basic understanding of the financial industry.

For more information, please click APPLY NOW.

Fahad McCann
Recruitment Consultant

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